![]() users saying they would not drop the streaming service. In addition to its massive user base, Netflix subscribers are quite attached to the service, with nearly one in three U.S. In order to offset further losses, Netflix announced to introduce a lower-cost ad-supported tier in November 2022, as well as approaches to curb account sharing. However, in the first two quarters of 2022, the subscriber count declined below the 74-million-mark as a result of a saturated SVOD market with ever-increasing costs. At the end of 2021, the number of paid Netflix subscribers in the U.S. ![]() Although the company’s popularity is booming around the world, the United States continues to serve as the most important market.
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